Super Employee Engagement
Posted by John Sanford on Mon, Feb 06, 2012 @ 10:57 AM
First, I apologize if I use term "Super Bowl©" without the NFL's express written consent. I will try to use "big game", "yesterdays’ football game", or whatever, but everyone knows what I’m talking about, so, there you go. I’ll do what I can to avoid it.
While there were no “grabber” ads this year in my opinion, I had a few good laughs, and wanted to drive to Detroit and cheer on my clients over there after watching the new Chrysler ad with Clint Eastwood. Knew what it was in about 2 seconds and couldn’t take my eyes off it. Who's sales are up 400% over last year?
I’m sure some would have preferred a higher scoring affair to up the excitement level for the crowd, but what with all the rest of the spectacle going on, if folks weren’t pumped to up be at that game, then shame on them.
One of the things I noticed about the game, especially as time was running out in the third quarter and the excitement should have been building was how quiet it was. When you think back to the playoff games when somebody is always playing at home, and even to the big college bowl games with no home team, the stadiums are just rocking. The commentators are almost yelling to be heard over the crowd noise. Even Indianapolis Colts home games were louder than yesterday’s game, and it’s supposed to be the biggest NFL game of the year. What gives? How about an unengaged crowd.
As I understand it, only 30-35% of the total tickets are allocated to each team, for a total of 60-70%, leaving 30-40% to folks who are there for the spectacle, not to root on their home team. They may be cheering, but there is nothing like an rabid (or shall we say engaged?) hometown crowd to play the role of 12th person. In addition, those lucky hometown fans that did score tickets are those who could afford to go, versus those who really wanted to be there.
So what does this say about our work places? Are your teams engaged, focused and delivering great products and services to your customers, or are they just kind of there – spectating, but not participating; going thru the motions.
Numerous studies have shown that employees that are actively engaged in their work, and workplace, have fewer attendance issues, work more efficiently, look to take on challenges, and cooperate with others to build up your organization. Employers with an engaged workforce are better places to work, retain employees, and bottom line have a better bottom line.
So how engaged is your workplace? Let us know how we can help you take the pulse of your organization, and set you on the path to having employees that cheer for each other and their employer.
